Good writing. Good business

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Who we are

Laura Mazur and Louella Miles formed Writers 4 Management to meet the growing demand for good writing in business. We are business journalists with a depth of experience between us. Laura is a former editor of Marketing magazine, Louella a former managing editor, and both have been regular contributors to business publications.

We specialise in bringing our knowledge of business to help companies express themselves clearly and concisely in their communications. Our latest book, Conversations with Green Gurus, appeared in May 2009.

We have worked on:

White papers/thought leaders/positioning papers

•  Advertising Standards Authority

•  Youth Justice Board

Editing proposals and award entries

•  Starcom

•  Grey

Newsletters and Journals

•  Association for Qualitative Research

•  Starcom

Training

•  Writing Training, The Futures Company, 2009

• Writing master class, Marketing Forum, 2004 and Human Resources Forum, 2006

•  Writing training, BITC, 2006

•  Media training, The Henley Centre, 2005

Ghost writing/editing

• Inside the Mind of the Shopper, Herb Sorensen, Wharton, 2009

•  Marketing Excellence, Hugh Burkitt and John Zealley, Wiley, 2006

•  Marketing the Professional Services Firm, Laurie Young, Wiley, 2005

•  Accelerating International Growth, Philip Rosenzweig, IMD, Wiley, 2001

•  Brand Warriors China, Fiona Gilmore & Serge Dumont , Profile Books, 2002

Books

Conversations with Green Gurus, Wiley, 2009

Conversations with Marketing Masters, Wiley, 2007